When a spontaneous project presents itself to us, we usually panic doubting our creativity and ability to be innovative in a short period of time.Instead of wasting time second guessing your abilities, Seth Godin has a new plan for you. What he suggests is to attack the project and don't allow any of your internal dialogue to trip you along the way. From his own experiences, he's learned that this plan DOES work.
"I went to my office space the next 20 hours rewriting every word of text, redesigning every package, rebuilding every schedule and inventing a new promotional strategy. It was probably 6 weeks of work for a motivated committee, and I did it in one swoop. Like lifting a car off an infant, it was impossible, and I have no recollection at all of the project now.....when we sprint, all the internal dialogue falls away and we just go as fast as we possibly can. When you're sprinting you don't feel the sore knee and you don't worry that the ground isn't perfectly level. You just run. You can't sprint forever. That's what makes it sprinting. The brevity of the event is a key part of why it works."
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